The Kenya Premier League will now be known as the Betking Premier League. This is after Football Kenya Federation president Nick Mwendwa confirmed Nigeria based betting firm, Betking as the new sponsor of the league.
BetKing will sponsor the league to the tune of Kshs.1.2 billion for the next five seasons. With the new deal each team in the Premier League will get at least Kshs.8 million per season.
FKF will get Khs.220 Million in the first year. There will be an increase of 5% in year two of the contract and a 10 percent increase in year three.
Mwendwa also confirmed that the federation will commit Kshs.10 Million of the License fees paid by BetKing to the Kenya Women Premier League
“Our players and club officials have had it rough over the past few years because of an underfunded league,” said FKF President Nick Mwendwa
“I am happy today to announce BetKing Kenya as our title sponsor in the biggest deal in our history,” he added.
In a clear indication that FKF will be taking over the management of Kenya’s Premier League, Mwendwa confirmed that the federation will not renew KPL’s contract which will expire on September 21, 2020. He revealed that an independent committee/company will run the League.
Apart from sponsoring the league, Betking will sponsor the annual Gala and award winners at the end of every season. Every club will also get 20 balls to start the new season.
A new competition called the Super 16 will also be introduced. This will see eight top clubs from the Betking Premier League battle it out with eight others from the National Super League for a chance to be crowned champions.
FKF will receive the first deposit from Betking in the next seven days as confirmed by Nick Mwendwa. The football supremo also made it clear that the new deal will remain whether he wins the upcoming polls or not.
Betking has already confirmed the new deal via their social media accounts.
“OFFICIAL: We are proud to announce that we will be the Official Betting Sponsor of the Kenyan Premier League from the 2020/21 season.
The Kenyan Premier league will now be called BetKing Premier League” they posted.
An official launch of the new sponsorship deal will be done in September.