Kenya Premier League sides Gor Mahia and AFC Leopards have secured a sponsorship deal with betting firm BetSafe.
“We are pleased to unveil a new partnership with a leading Sports betting brand Betsafe. This partnership will, when football resumes, offer our club a substantial financial support from strong and safe partner for the coming three years”read on official statement on Kogallo’s website.
BET HIGH (K) Ltd, will be launching its operations in the Kenyan market under the brand name BETSAFE in the coming months and has made it a priority to support both top and community football. Gor & Leopards will have the firm as their head and shirt sponsors.
The two KPL giants have not had a sponsor ever since betting firm Sportpesa decided to halt it’s operations in Kenya over what it termed as an unfavorable business environment.
In the new deal with Betsafe, Leopards will get 40 million per year while Gor Mahia will get 55 million a year.
Confirming the deal, Gor Mahia chairman Ambrose Rachier said that Betsafe is the right partner for his team as it shares the club’s passion and football values.
“We are very happy to announce this deal with Betsafe. A very welcomed message to all our fans that we have secured long term financial support from a strong and safe partner. With Betsafe, we get an engaged and reliable partner with a focus on responsible gaming. But also, a partner who shares our passion and values about football and the excitement that comes with it,” Said Rachier.
On his end, AFC Leopards Chairman Dan Shikanda said that the new deal gives Ingwe a sense of security.
“We are very proud to announce this new major deal with the Betsafe brand, especially to our fans. For us, this sponsorship means everything, as it gives us a sense of security and work peace to be able to focus even more on becoming the best team in the country. With Betsafe, we have a reliable partner with strong focus on responsible gaming and passion for football”, he said.
BetSafe’s Public Relations & Partner manager Tom Bwana said that the partnership will provide the firm with a good platform to engage fans.
“We are very proud and humbled to support a top-class football club in Kenya. With one of the largest fan bases in the country, this exciting partnership provides Betsafe with the perfect platform to engage football fans with our unique offering,” said Bwana..
With the exit of Sportpesa, Gor and Ingwe had to come up with other ways to raise cash to run their affairs. This included fundraisers and donations from well wishers. Things have been tough for both teams with players at times going for months without their salaries.
According to reports, Sportpesa spent Sh96 million annually on direct sponsorship of KPL and Sh55 million on AFC Leopards while Gor Mahia got Sh65 million.
The new sponsorhip deal will definitely excite Kogallo and Ingwe fans who have been the major sponsors of their respective teams anytime they are hardly hit financially.
Gor Mahia on the other hand can also smile as it prepares for CAF assignments next season.