English Premier League side Wolves have teamed up with Warner Music UK’s Alternative Distribution Alliance (ADA), the multi-award-winning label services division, to launch a ground-breaking new venture as the first UK football club to launch a record label.

The label, Wolves Records, is an ambitious and unique proposition that will unite two of the world’s biggest passions – music and football.

Wolves Records will see performing artists benefit from the reach of a Premier League football club’s global audience while also gaining access to ADA’s marketing and distribution expertise, giving unprecedented exposure and opportunities to emerging artists.

The label is already inviting track submissions from local, national and international solo acts, bands and producers for consideration via the website wolvesrecords.com.

Wolves’ general manager of marketing and commercial growth, Russell Jones, said: “Wolves Records is an ambitious and progressive project that we have been working on for some time, and we are delighted to finally be able to announce it publicly. Working hand-in-hand with Warner Music’s ADA and lots of very talented and experienced industry professionals, Wolves Records will provide talent with life-changing opportunities.

“As many of our supporters will be aware, one of our goals at Wolves is to grow the club in innovative and entrepreneurial ways, developing new business ideas that will eventually complement and help support the continued success of the football club.

“Of course, this is just the beginning of the journey for Wolves Records, and the hard work now intensifies as we begin the search for our first acts to sign to Wolves Records; I am confident that we have a great team in place to make the label a huge success.”

Wolves have been investing their efforts in projects outside of football for some time, with considerable moves made in the world of esports and fashion, including a recent partnership with US esports giants Evil Geniuses and a high-end fashion line launched at a runway show on top of a Shanghai skyscraper.

While the label’s initial focus will be on nurturing and developing talented artists of all styles and genres local to the Midlands, Wolves Records’ ambition is to expand into international territories. Artists who sign to Wolves Records will not only benefit from ADA’s global distribution network, digital marketing, product management and radio promotion, but will be supported by the club’s various and sizeable media and social channels, including airplay at Molineux Stadium and across the club’s digital productions.